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Colour Matching

Choosing Shades – Online colour matching vs actual testing

Working out the best shade of foundation isn’t always straightforward! From the palette that suits your colouring, your choices will be reduced based on your personal preferences; you simply may not care for a shade of blue even though it may ‘work’ with your colouring.

Most shops’ strong artificial lights cast unnatural tones on the skin distorting colour and interfere with your ability to choose. Staff without sufficient training and a good eye for colour may try to be helpful but steer you in the wrong direction. Pushy staff may try to overload you with products or recommend shades that suit their need to move certain stock or reach certain targets! And at party plan demonstrations people feel obligated or pressured to buy. So actually having the products in front of you doesn’t always make the choice easy.

Online or virtual colour matching by emailing or posting photos leads to disappointment. Inappropriately matched colours arise from camera flashes and the indoor setting’s lighting which distort skin’s subtle tonal variations. Individual computer monitors display colours differently. (The makeup shade used on the model below could be one of 4 possibilities depending on a computer’s monitor settings!) And of course, it cannot take into account people’s varying preferences, to be lighter or deeper with foundation, or shade preferences (certain green eyeshadow may suit your colouring but not suit your taste or what’s in your wardrobe!) Images of faces for you to pick which colouring is most like you can assist but are of limited value also.

★ Getting opinions from friends or an expert is helpful, but YOU must be happy with the colour or you will always hesitate about whether to use it.

★ Foundation shade is best only being a shade or two at most lighter / deeper than your own if you want to look natural.

★ Look carefully at the subtle varying shades across your skin, you will be surprised at what you see! Skin is naturally multi-tonal and why Musq mineral makeup has multi-tonal pigments to better provide a natural look. Skins are generally a cool (blue) or warm (yellow) tone, but some people are neutral.

★ If you colour or tint your hair, while the shade may suit your complexion, it will cast off additional hues influencing the colour dynamics and your final opinion.

★ When assessing your complexion it is helpful to wear a pure white shirt or hold a large piece of white paper under your face to avoid other colours reflecting onto your skin.

What to look for:

★ Is your skin fair, medium or deep? This can vary from Summer to Winter, so assess how your skin is now.

★ If you have imperfections to cover that are deeply coloured ( eg: dark circles, rosacea or pigmentation) although you may have to layer the foundation a little more in those areas, do not colour match to the imperfections. If the imperfections are very dark you may need a 2nd lighter shade as well to be applied first over these areas.

Next consider if you are cool or warm.

★ Cool toned skins look best in browns that are muted (like grey has been added) rather than rich warm bronzey browns, and pinks that are either bright fushia or mauve based rather than peachy or coral based pinks. The hair’s natural tones are ashen; white or ash blondes, mousey brown rather than a warm brown like chestnut.

★ Warm skins are the opposite and look great with orange based pinks and reds rather than blue based shades, and can wear rich and golden browns.

★ Each of the mineral foundations in the online shop selector indicates if it is cool or warm, and some shades are neutral if you feel you fall somewhere in between.